Reebok is proud to officially report that longtime brand partner and legendary hall-of-famer, @Shaq, as the President of Reebok Basketball.
Throughout his epic 19-year career, O’Neal redefined the dominant ‘big man’ role, tearing down backboards and racking up MVP accolades, all while moonlighting as a pop culture icon who would energize basketball subcultures for years to come. The signing of Shaquille ahead of his rookie season in 1992, would evolve into one of the most prolific and impactful athlete-brand partnerships in industry history. In the partnership’s first year Reebok introduced its first-ever signature shoe, the “Shaq Attaq”, followed by a host of irreverent and disruptive ad campaigns and product lines that set the stage for the brand’s on-court dominance during that era.
“We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment. As an athlete, he made an incredible imprint on not only our brand, but the entire sport and culture of basketball. With the combination of his deep-rooted history with Reebok and reigning influence he’s made on the game, there is no one better than this guy to take the helm and lead our brand back to reclaiming its rightful place and dominance in basketball.”
- Todd Krinsky, Reebok CEO